Wednesday, December 31, 2008

Is India a Consumer Market or Manufacturer Market

Since I was bored these days,I was reading Philp Kotler’s Marketing book for some time……I would say myself that” I am more patriotic”. A big question came into my mind “Is India,a Consumer Market or Manufacturer Market???”
My view to that is……
I would like to quote an incident happened to my friend, other day a salesman from Vodafone came to my friend’s home and he briefed his parents about a new connection being provided along with our existing postpaid one (sadly..he hid many facts about tarrif,etc, from us and manipulated everything according to him).....When my friend came to know this..He registered a complaint at Vodafone CC and they readily agreed to return d money to my friend...w/o ne hassles...so I assumed its customer satisfaction driven market that India is growing towards...at least in organized sector for sure.I told this to my friend Vinoth ,but he told a sad story of their their Santro was brand new and its third free service was due. He handed over his car to Hyundai's best dealer in Pondy named Arvind Hyundai(run by a seth).
Work shop manager made a service card and told him to get back his car in the evening. when his dad went back to take his car's delivery his dad saw that seat was totally burnt from inside.
Arvind hyundai told him that car was on owner risk and they cant do anything. He complained to Hyundai more than 1000 time but no reply. Arvind Hyundai charged me for repairing of my car which was burnt by their negligence in their own custody.They showed a fifty page document that has explanations for many * and *** symbols in their agreement.They approached a lawyer to send a legal notice,Atlast the Seth agreed to his dad to repair at 70% discount.He agreed that.
I was confused…………………………………………………………
I read about the PEST analysis, which says political, Economic, Social and Technolgical factors play a major role in marketing.
Taking into consideration the Social factors (in case of returning the used goods), I think the consumers themselves will not approve this point at this juncture of time.
Also, Think global, Act Local further fortifies that the global companies sell 'standard-product' (core pdt) and non-standard product(augmented) . So, here in India we find that the mentality of Indian consumers does not allow even the global players to take this approach.
Also, many ethnocentric company eg. us based companies are turning towards regioncentric or geocentric approach to cater to the market needs.
The fundamental aspect of marketing is identifying needs so I think that haphazard use of US market experience in Indian market will harm the global companies.
Now, my point is that India has been a consumer market from the very beginning, remember that I purchased some stuff from nearby shop and it was unusable, when I went to shop to return that , it was returned and exchanged.
If these points do not satisfy then I would like to ask you one question that if you used a D& G product, purchased in US, for 15 days and you find design is not suiting you. Can you return that?The answer to this question is a big NO.It depends on the companies policy of STP.

Today, wherever global companies are present is a consumer market. As, there is a power of choice to customers and they can't be cheated twice,( you can't cook your food twice in a wooden bowl')
The cost of acquiring a new customer is six times more that sustainig the existing one.

But We Should not forget to Thank Dr.MMS who made customers to expect sevice and good quality

Sunday, December 7, 2008

Course on Terrorism......Google Ad's...

With all Fame to Nisha-The Cyclone,My TV got repaired on the day of Mumbai Blasts .I was following the improvements in Nariman Point and TAJ by news Channel websites such as Ibnlive,Times of India.I saw a strange ad on IBN live,Really I got Stunned on seeing that Ad...

Just see these AD's.....If u cant see clearly just Double Click the image....




I saw a google Ad showing to purse a course on Terrorism..I got wild..I just entered that website
actually it was a anti terror course in Pen state Univ in US.It would have been better if google would have Put the Ad as Course on Anti Terror.The google follows a technique called Dynamic insertion method,They might have a template for courses and college Admissions...They just inserted main keywords on the template and it led a way to my confusion.

Sunday, November 16, 2008

Yenthiran Shooting At VIT Vellore

The Shooting Of Yenthiran Aka Robot is progressing rapidly,After Shooting Duets in US,Kulu Manali and Rajini-Shankar team may shoot at some scenes at Chennai...After Chennai It may be Vellore at Vellore Institute Of Technology....I got this this info from a student studying in VIT and it is reliable...Yesterday(15th November 2008) Director Shankarand his tean Visited Vellore Institute of Technology to see the locations.They had discussions with Mr.Vishwanathan The Chancellor of VIT...Shankar may use the excellent infrastructure here in VIT instead of shooting such buildings in North India and Ofcourse VIT has excellent infrastucture and IT remains the number one Private university in INDIA and Top after IIT's ,NIT's andAnna Univ,BHU....Shnkar may choose this location because IT is far away from the city and he can protect the story and give us as fresh as he can and VIT may be a protected zone since no media can enter to the College without University approval.Moreover the shooting will take place only during holidays...
Some Pictures of Yenthiran...and VIT( which may come in Yenthiran)

Duet stills with Aishwarya Bachan


The cool pictures of VIT which may come in Yenthiran...
VIT entrance

Friday, October 24, 2008

Lets wait and watch...

Well India's forex reserve is approximately 300 billion Dollors... RBI can manipulate the value of dollor according to their requirements....

This is the time of recession around the world.. for India's concerns, in US and EU... And India's exprort industry mainly constitutes of IT (softwares and services).. and the major markets for India are US and EU... Even biggies like SAP are offering a 15% discount on their services in this time of economic slowdown... India manipulated the value of Dollor and Euro to increase the profits of IT industry and other major exports... exports will shrink but profit will not with this strategy... have a look at the change in all major currency values w.r.t INR...


USD ----> was 39-43 in last 1-2 years ----> Recently around 50

Euro ----> used to be 54-55 ----------------> recently around 64-65

Aus Dollor---> Was trading between 39-43 from past 6-8 moths -----> Now at 33.15, which is a 2 year low for AUD

Pound ----> used to be 80-84 ----> now also around 80

Canadian Dollor ---> Normally trades around 43-44 ---> Present value 39.5

NZ Dollor ----> mostly trades around 31-32 ----> Presenlty at 29.5.....

Even our stocks markets are crashed and it is in all yime low below 10k...But one good thing is goin to happen Reduction in Crude oil prices...we may get a diwali gift from Doera ..

Friday, October 17, 2008

Felt Nostalgic....Life in 90's.....

Remember your life in nineties.......
Cycling was like a breath of fresh air… No safety helmets, your cycle with plenty of cardboards between spokes to make it sound like a motorbike…
When thirsty we only drank tap water, bottled water was still a mystery…
We kept busy collecting bits & pieces so we could build all sort of things … and we were fearless on our cycles even when the brakes failed going downhill…
We were showing off how tough we are, by how high we could climb trees & then jumping down….It was great fun….We could stay out to play for hours, as long as we got back before dark, in time for dinner…
We walked to school, or sometimes we even rode our cycle 
We had no mobile phones, but we always managed to find each other…. How? No one knows
We lost teeth, broke arms & legs, we got cuts and bruises and bloody noses…. nobody complained as we had so much fun, it wasn't anybody's fault, only ours
We ate everything in sight, cakes, bread, chocolate, ice-cream, sweet sugary drinks, yet, we stayed skinny by fooling around.
And if one of us was lucky to find a 1 litre coca cola bottle we all had a swig from it & guess what? Nobody picked up any germs...
We did not have Play Stations, MP3, Nintendo's, I-Pods, Video games, 99 Cable TV channels, DVD's, Home Cinema, Mobile phones, Home Computers, Laptops, Chat-rooms, Internet, etc ...
We played with sticks and stones, played  Indians, doctors and nurses, hide and seek, soccer games, over and over again…BUT, we had REAL FRIENDS!!!!
We would’ve watched Shaktimaan on TV at least once in your life. And you can immediately recognize the character when you see him.We would have some ‘NRI’ relatives.We couldn’t wait for it to be December so We could have the chocolates your NRI relatives brought to us
We collected trump cards of wrestlers, cricketers, and airplanes
Our summer vacations were often synonymous with visiting your grandparents
We know the song ‘Made in India’ by Alisha Chinoi
One would be the coolest t in class if ge had a computer in your house while it was still the 1998
We learnt LOGO (turtle drawing in DOS )in school!
We couldn’t wait to start 4th/6th standard so you could start writing with PENS instead of with pencils!
We  tried to convince people around you to not burst crackers on Diwali, and then gone straight back home and burst them yourself.
We loved licking off the cream from the centre of Bourbon biscuits.
We probably consumed more mangoFrooti in your lifetime than there is oil in Iraq.
We chewed Big (big) Babool and/or Boom Boom Boomer chewing gum. They were bright pink and disgusting tasting, but we loved them for the temporary tattoos.Talking of temporary tattoos, we sometimes had contests with our classmates about who had more tattoos on their arm, leg, knee, hand, forehead, wherever.
If you grew up in the early 90s, you will recall the nation's obsession with Mahabharata on TV
For the longest time, the Maruti 800, the Premier Padmini,  Fiat, and  Ambassador were the only cars we saw on the road.Though we never knewed anything other than advertisements ,we spent a good part of 1998 drooling over the Hyundai Santro and the  Matiz , debating which one was better.We thought seeing English movies and speaking English makes one the the coolest so we saw Titanic 12 times.Towards the late 90s (1998-99) at least some of us started our Harry Potter obsessions!........................and this continues as sweet memories

Monday, October 6, 2008

The Majesty of Chettinad palaces

Yesterday I met my dad's close friend who is running a furniture stores at Pudhucherry,My memories went to my nineth standard where he took me to his native place Chettinad near Pudhukottai for his family function,To be true i havent seen such a big house in my life , he said that homes in Chettinad are now used for TV serials . I think everyone would have noticed the palace of Raja Annamalai Chettiar in various movies.It is irony that many people left those majestic bunglows and they are living in 2 bedroom and single bedroom flats in US,Chennai,London and a lot in Singapore
The picture of Raja Chettiar's home

But maintaining such a large home itself is a big task due to scarce of labour and labour costs,many left Chetinad because of that.There were many such palace homes in Bangalore but it were made hotels and picnic spot.Since Chettinad is a village and the climate in chettinad is horrible it is difficult to make it as a tourist spot like Mysore.But these architectural wonders can be preserved by developing the Village as a industrial hub so that the people dont migrate to the cities.Our Finance minister is also from Chetinad area,he is planning to bring a SEZ in Sivagangai.Lets hope These palace homes are preserved.

See the above picture,This home was constructed in 1902,but the woods used in that home is very good even now.And the building having very very minute cracks which is very less than cracks found in newly built flats and buildings in Chennai.Pls do remember these homes are constructed without a engineer.
It is very difficult to get a home like this,My uncle told me that Actor Vikram has purchased a home in Chettinad. Imagine number of windows to a home ...10 ,50 or 300...In Chettinad many houses have 1000 Windows..Then imagine the number of rooms in that home.


Tuesday, September 30, 2008

Coiambatore...Wow..Great place

I was there at Coiambatore for a day,I didn't expect the coiambatore to be this beautifull,Wow wow wow...Roads with moderate traffic ,Good water,Less pollution, the one thing i notice is the develeopment of coiambatore is because of sustainable core industries like PSG motors,Robert Bosch etc,Which is more needed to our country,As there is usman road in chennai,Opanakara veethi in coiambatore is a great shopping place with very good shopping malls and stores like chennai silks etc,The city of coiambatore has very good educational institutions like PSG,CIT,GCT,Kumaraguru,Ramakrishna,Krishna etc...My uncle is a CIT alumini.The coiambatore people were very nice with a good helping tendency.Cost os living was cheap in tat city...But transpot sector was bad in coiambatore...three busstands for single city...vey hard to find the right one....As a whole we can stay in coiambatore after our retirement this beautifull is meant for that...Who know's, once the retirement paradise of south Bangalore became Costliest city in south because of IT industry even Coiambatore is becaming IT destination ,Lets hope coiambatore remains the same as it is...

Brand establishment....XeroX or Photostat......Cable Tv or Sun TV

Few days ago I went to Ernakulam.....It was a long journey..after spending a day in Ernakulam..I just went out from room I stayed ...I thought of Taking photocopies of my marksheet to apply for Jaypee group,Since I was from Tamilnadu, I dont know anything there I asked a person "do u know any xerox shop here?"...He asked me" what is Xerox?" ,I was surprised because he looked very professional like a doctor or an engineer.I explained that if we send this paper in a machine it will produce another copy of same paper with same contents.He laughed at me and said it is called PHOTOSTAT..To my surprise all the Xerox shops in kerala i saw only the name PhotoStat and not Xerox,Actually Xerox is a company name,Though i know that i usually use the name xerox for photocopy...but keralites never use the word xerox(as i seen in ernakulam shops)...But in chennai no one uses the word Photostat or Photocopy,Even in some government forms they use the word Xerox in Tamilnadu....
Then I went to a Coiambatore to my aunt's home,My aunt's father in law is old man, he is a great scholar,He holds a Msc degree in agriculture and he holds Phd by doing some research in soya beans, he is a knowledgeable person,When we were chatting at his home..he just asked "Do u have sun TV connection at home?" I was surprised to see him using the word Sun Tv connection instead of Cable connection.
These two incidents made me conclude that brand establishment is very difficult in Tamilnadu and Once it is established it cant removed even from well educated people in Tamilnadu....What do u feel...

Friday, September 12, 2008

Technology and Manufacturing must drive us.....and not outsourcing

I saw today's news at CNN-IBN ,The inflation numbers started to dip from last month atlast the efforts of FM and PM began to pay,But the major reason is reduction of Crude oil prices which reduced to 101.26 dollars which was $147.44 when we had a petrol hike,But Still the oil companies are facinglosses of 400cr daily.So we cant expect a reduction unless it falls to $90.There is a big turmoil now in IT industry for no reason other than recession in US.Huge IT stalwarts like Wipro told their recruits to wait till Jan(gud col's),March(tier II coll's).
The CM of Tamilnadu announced that Tamilnadu will be made as IT destination of India.
But what is the Use in IT????...Already IT is crumbling day by day,The government and companies in India must invest in technology like innovating newer technologies, To be true USA dominates the world economy just because they concentrated on innovation.If you notice well you can find right from Telephone to Super Computer,or Aeroplanes to satellites of NASA everything is invented in USA.Invention is their key to success they deserve to rule the world and rest world deserve to serve them.Literally we are serving them through IT and ITES sector and no other country has such a dominant position as USA.
Some crooks in India support for China especially the leftist and they say that China will be the super power,But how can they become its mission impossibe,India should never follow China in anyway.Economy in China is improving because of manufacturing goods at cheaper price,and also cheap quality.Japan economy was the second next to US for decades but the products from China sells more than Japanese because of Cheap price,In recession period no one is ready to buy costlier products.China may acquire the place of Japan but not that of the Mighty US.
But lets see our country first,The key solution to the growth in India is innovation, and we should infrastructure which will help us to innovate.Infrastructure doesn't mean only road but also Quality education,IIT's and IIM's alumini can be found only in US,The government should a make them to stay in our country ,almost 40% of scientists in NASA are Indians,We dont have lack of Quality manpower,but we dont fullfill their needs.We should start focussing on innovation and manufacturing but not on outsourcing.Unless if done so our growthrate wont increase in double digit.

Wednesday, September 10, 2008

Chemical's ruin the beauty of Cuddalore

Yesterday I went to the city(according to me) of Cuddalore,where I lived,Studied,and born.I remembered the poet Kannadasan's saying ''Matram yenbathu Manida Thathuvum" which mean Change is the only thing that never changes,The Places which were considered as outskirts like Kumarapuram,where my school management runs a engineering has become the busiest placeand Thanks to cuddalore power company which intends to start 1320 MW imported coal power plant,but lots of critics trying to hinder the project ,ofcourse their concern must be issued,But that project is most needed at this bad powercut in state.There are other concerns which need to addressed ,Already Cuddalore Sipcot region has become one of the polluted region in world,My friend's dad is organising protest against these Chemical companies,he collected some samples of air and sent that to a testing centre at US,A shocking report came that it has carbon content about 45% which is quiet high.When there was a meeting and a rally of DMK in cuddalore Mrs.Kanimozhi visited the region and assured that she will take necessary steps.Lets hope for that as The influentional person in TN, She may take necessary steps.But nothing is certain. The water became contaminated in Thyagavalli region and also in pochimedu and the remaining places surrounding the places.Though we are developing industries we need a new technology and new ideas which will save our economy.

Wednesday, September 3, 2008

Google Chrome....Here I come


Google launched its so called Next generation browser,CHROME.No sooner it released i just downloaded the CHROME beta from google.com,Though its a freeware,it cant be shared like Mozilla you need to be download it like Yahoo messenger(No set up file available).I just downloaded the Google chrome....I could download very soon and I checked memory space took by Chrome.Oh My God itz 47.6 MB ,To my knowledge Chrome needs more memory than all other browsers,Even the latest version of Mozilla Firefox took only 24.30MB which I feel the best among all till date.
The disadvantage of Mozilla is ,The browser window will open only after 1 or 1.5 seconds when you double click and open the Mozilla....technically its called latency time..Its very less in GoogleChrome.
The biggget merit i found in Google Chrome is no need to traverse file-->add new tab to open a
 new tab...instead we can just click + symbol ( shown in figure)we can open the new tab


The frequently visited sites can be seen  in thumbnail view and those sites are loaded very fast than other sites.

The are two types of Browsers in Google Chrome ..
1.Normal window
2.Incognito window which never stores caches or passowords,never tracks ur history....u can use this for internet banking etc...

The speed is greater than or equal to mozilla

The worst parts in  google chrome is you have specify the domain name...like .com or .net...for eg. if u just type anna university in mozilla address bar the anna university  official website will be loaded....Itz the unique feature of Mozilla...but Itz not there in Chrome or any other browser...
The downloads are slow than mozilla.....
Yeah itz true the browser too is like orkut ....shows the same error message often.....But Chrome is not bad...i am using chrome instead of Internet Explorer

As a whole....Chrome is better than  Internet Explorer or Safari................but Not equivalent to my most favourite Mozilla firefox ...even Opera is better than this.....But You can use this browser instead of Internet Explorer..

Wednesday, August 20, 2008

Funny Quote I read in a magazine

Worldwide survey was conducted by the UN. The only question asked was:"Would you please give your honest opinion about solutions to the foodshortage in the rest of the world?"The survey was a huge failure,
In Africa they didn't know what 'food'meant,
In India they didn't know what 'honest' meant,
In Europe theydidn't know what 'shortage' meant,
In China they didn't know what'opinion' meant,
In the Middle East they didn't know what 'solution'meant,
In South America they didn't know what 'please' meant,
And inthe USA they didn't know what 'the rest of the world' meant!

Wednesday, August 6, 2008

One world ,One dream



The countdown starts for the world's multi-sport event, Olympics-Beijing 2008 with a bigbang Just 25 hrs more for it.... Amidst of several protests and boycots of Pro-Tibetian supporters , Several human rights violations People's republic of China is hosting summer olympics 2008 with a caption "ONE WORLD , ONE DREAM".The offical website of Beijing Olympics looks filthy.The funny thing in Beijing olympics is the o national teams will not enter in English alphabatic order, but in stroke count with the Simple chinese characters. For example, this will place Australia in 203rd position, just ahead of Zambia because the character is written in 15 strokes and is in 16 strokes, while Italy will enter as 191st nation. The rehearsal music of opening ceremony of Beijing olympic is secretly shooted by a South Korean media company and it uploaded in YouTube ....Though it was deleted..Many downloaders uploaded the Video.
The Link

Hmmmmmm......Let us think about our country.....Prime Minister of India Dr.Manmohan Singh along with Union minister of Sports and Mrs.Sonia Gandhi may also attend the Opening Ceremony. Just 57 contestants attend Olympics from 100 crore population.


According to a study by Anirudh Krishna and Eric Haglund, two development experts at the Duke University in the US, low social mobility is the key reason for India's failure at Olympics.Low social mobility means that the pool of people who can "effectively participate in sports" remains small.As per the study, the reasons for low social mobility are poor road connectivity between the rural areas and big metros and poor radio and other information networks that keep the masses ill-informed.Huge population, too, has little to do with winning medals at Olympics. Going by population size, the United States should have won 43 while, smaller countries like Jamaica should have won nothing. India should have won at least 157 medals in the 2004 Olympics, going by its huge population size.However, at the end of the Athens Olympics, the US won almost three times the number of medals, Jamaica won five medals, while India won just one medal.

The question that many people ask is, why India fails to deliver in the Olympics.????Itz a Million dollar question...not million ..billion..

Common logic would suggest that it is because Indians are poor, and thus more engaged in a daily battle for survival.But it is wrong Economicaly poor countries perform well than Indians.I will always say that India is not poor country.The wealth is unevenly distributed.The rich dont look athletics as a career option

However, the new theory suggests otherwise. It is poor social mobility because of poor infrastructure that leads to poor performance at the Olympics.

Another Major reason is CRICKET ......It is given toooooooooooooo much of Importance ....Though the government provides jobs for athletes in railways ,Indian oil, or in state government it didnt give them social status like cricketers.Even sports quota is there for admissions for graduate admissions.But all went vain......

The Olympic hopes of India










The hope lies with Rajyavardhan Singh Rathore, Trap world champion Manavjit Singh Sandhu,Gagan Narang , a former world No.1,Leander Paes and Mahesh Bhupathi, when this pair plays Indians hope foe a medal. Middleweight boxer Vijender Singh beat the reigning Olympic champion this year.....Hopes never die for an Indian ....lets hope....